From IT Engineer to Branding & UX Nerd: A Journey Fueled by Curiosity & Caffeine

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Experience

Hi, my name is Ashitosh Hiremath, a Product Designer committed to design solutions that are Data-Driven, Business-Oriented and User-Focused.

Previously a brand designer for startups shaping visual identities, maintaining UI consistencies and digital experiences

Mindset

Transitioned into product design to craft scalable solutions that have intent.

Highly feedback-driven, curious, self-starter and analytical, with a strong problem-solving mindset to create intuitive design solutions.

Education

Master’s in Digital Media (Interaction Design) from Toronto Metropolitan University and a Bachelor’s in Information Technology from the University of Mumbai.

I've honed my skills through partnering with B2B, B2C, DTC and e-commerce companies.

Passion

Inclined towards Design Systems, Accessibility, Business Metrics, and AI.

I solve challenges with a structured, process-driven approach, always exploring, iterating, and innovating.


My Design Principles

✦ Obsess Over the Problem, Not the Solution
✦ Accessible design = Better for all
✦ Design Consistency builds credibility
✦ Fail-fast Mindset, Rinse and Repeat

How I work in a team

✦ Clear Communication
✦ Always asking questions
✦ Giving and Receiving Feedback
✦ Connecting with Individuals 1 on 1

My Interests

✦ Podcasts
✦ Tennis
✦ Learning about Product Design
✦ Content Creation on LinkedIn & Instagram


Giving back to the design community

I believe the best way to learn is by teaching. That’s why I share UX best practices and design insights on Instagram @ArticulatingDesign and LinkedIn to support and uplift designers who are just starting out! 🧑🏻‍💻👩🏽‍💻


Outside of design, I enjoy exploring various activities that help me unwind, stay creative, and recharge for new challenges.

Passions & personality

Person in red shirt and white pants standing on a balcony with cityscape view.
Person performing on stage with colorful lights
Tennis racket held in hand on tennis court
Man sitting on blue ATV in desert landscape