Recruitment Process

Finding the right participants was key to gathering meaningful insights. We focused on users who represented RideAlike’s primary audience—both first-time renters and car owners signing up to list their vehicles.

  • Activation Events: We organized activation events to promote RideAlike and engage with potential users.

  • University Partnerships: Reached out to students at Seneca College who fit our user demographic.

  • Existing RideAlike Users: Contacted users who had signed up but hadn’t completed onboarding.

How we recruited participants

  • User Type: First-time users or those who abandoned onboarding.

  • Technical Proficiency: Mix of tech-savvy and less experienced users.

  • User Roles: Renters (seeking vehicles) and owners (listing vehicles).

  • Age & Location: 21–55 years old, based in Toronto or surrounding areas.

  • Driving Status: Valid driver’s license for renters.

  • Recent Interaction: Used the app within the last 30 days.

Acceptance Criteria for Users

Our questions were designed to encourage detailed responses:

  1. Can you walk me through your experience using RideAlike for the first time?

  2. What part of the onboarding process felt the most confusing or frustrating?

  3. Did you ever feel stuck or unsure of what to do next? If so, when?

  4. How long did it take you to complete onboarding, and did you have to restart at any point?

  5. What changes would have made the process easier for you?

  6. Were there any visual elements (buttons, text, layouts) that were difficult to interact with?

  7. If you abandoned onboarding, what was the main reason?

  8. How would you describe your overall first impression of the app?

Interview Questions

Once we gathered insights, we defined clear criteria for a successful onboarding experience:

  • Users should complete onboarding in under 3 minutes without confusion.

  • At least 90% of users should understand each step without external help.

  • Error messages should be clear and actionable, reducing frustration.

  • Accessibility should be improved, ensuring buttons have high contrast and text is easy to read.

  • Onboarding completion rates should improve significantly.

These benchmarks helped us measure the effectiveness of our recommendations and ensure we were making real improvements.

Success Criteria