OneSpace
Redesigning a SaaS dashboard to optimize usability and functionality before its market launch.
Project Context
The OneSpace redesign project focused on enhancing the dashboard experience that automates marketing asset creation such as custom websites, brochures and flyers for real estate agents.
We focused on three key user journeys: listing a new property, adding a new team member, and optimizing the dashboard settings page to address usability issues.
I worked as a Product Designer and conducted user research, identified pain points, and implemented solutions based on feedback from our target customers to align the platform’s vision with users' practical needs.
TEAM
Ashitosh Hiremath, Het Shah
DURATION
May ‘24 - Nov ‘24
TOOLS
Figma, Miro, Hotjar
TYPE
Dashboard, SaaS
The Problem
Real estate agents faced usability issues and functional gaps that hindered the property listing process, navigating system settings, and overall productivity of agents, leading to reduced platform adoption.
The Approach
We adopted a non-linear design thinking approach to address the challenges faced by our target users, as this methodology allows for flexibility, continuous iteration, and deeper empathy.
This iterative methodology allowed us to move fluidly between phases—research, ideation, prototyping, and testing—ensuring continuous refinement based on user feedback and evolving insights.
Research
To better understand how our users currently navigate, we kicked off our project with a deep dive into understanding the challenges faced by our target users.
Our research phase included:
10 in-depth user interviews
Heuristic evaluation of existing dashboard (Click here for detailed report)
Heatmap and session recording analysis of 7 user sessions
Competitive analysis of 3 leading real estate platforms
Key findings:
60% of real estate agents reported that the listing process was too complicated and time-consuming.
New agents were 3x more likely to abandon the platform than experienced users.
50% of users mentioned confusion due to inconsistent navigation across different sections of the platform.
Competitors with more user-friendly designs were consistently preferred by agents, who reported feeling more satisfied and productive when using those platforms.
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Synthesis of findings revealed:
Lack of intuitive navigation.
Overcomplicated workflows for key tasks (e.g., team management).
Inflexibility in font and branding customization.
Design Challenge:
How might we streamline workflows and empower agents with tools that align with their needs while reducing errors and frustration?
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3. Ideate: Co-Creation with Stakeholders
Facilitated design thinking workshops involving agents, developers, and strategists.
Techniques used:
Crazy 8s to generate ideas.
Affinity mapping to prioritize features.
Key Solution Ideas:
A step-by-step property listing form.
Simplified team member management flow.
A live font preview feature for customization.
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4. Prototype: Bringing the Solution to Life
Created interactive prototypes in Figma, focusing on usability and user flow clarity.
Integrated features such as:
Progressive disclosure for forms.
A drag-and-drop interface for marketing assets.
A branding panel for font customization.
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5. Test: Iterative Refinement
Conducted two rounds of usability testing with five agents per round.
Metrics: Task success rate, time on task, error rate.
Results:
Task Success Rate: Increased from 37% to 100%.
Time on Task: Reduced by 30%.
Error Rate: Dropped from 23% to 5%.
Qualitative insights highlighted improved user satisfaction and confidence in completing tasks.
Outcome
Outcome
The redesigned OneSpace Dashboard achieved:
SUS Score: 85 (Excellent usability).
NPS: 90 (High likelihood of recommendation).
Enhanced efficiency for agents, with measurable improvements in task accuracy and speed.
Outcome
Impact
The success of this redesign demonstrated the power of human-centered design in solving complex business challenges. By aligning user needs with business goals, OneSpace positioned itself as a leading tool in the real estate market.